Product Showcase

We held the Product Showcase at the Hard Rock Casino. It gave us a great opportunity to have more detailed conversations with customers, clients and other guests. It was still busy, but less than the actual show.

This is a 2010 Dodge Ram with our new ZipRail Tonneau Cover, AMP Research PowerSteps and BedXtender.  It’s owned by Bob Sanger from Superlift Suspension

Brand new fresh off the showroom floor, this Ford Raptor came from Gaudin Ford. It’s outfitted with Power Steps, Best Rail Tonneau Cover and Bed Step.

Adam Tomlinson from 4 Wheel Parts Wholesalers owns this very sweet JK Unlimited. Adam evidently took a look at our catalog and just said “Yes.”  His Jeep has our HighRock 4×4 front and rear bumpers with the approach rollers and grill guard, the JK Slider Steps, the Bestop Fuel Door, the Tailgate Rack, the dash kit, entry guards, InstaTrunk, Spare Tire Carrier, and Element Doors.  Plus a few more things.

Finish Line West

Andy Cohen from Finish Line West lent us this JK for our product showcase.   Plenty of goodies all over this rig, but it also includes Bestop Element Doors, Trektop and a HighRock 4×4 Universal Rack mounted over the spare tire. Stop by Finish Line’s web site to see their stuff.  The product showcase was in a hotel ball room, and it was DARK. Should have had this guy use his overhead lights to help me take pictures.

Lower Forty gets a Bikini

MOPAR’s Lower Forty first showed up at Moab earlier this year. It has 40 inch tires with virtually no lift at all, just bodywork. That windshield is also slanted back, and the whole thing has a sports car vibe to it. A sports car on humongous tires. When last seen, the Lower Forty had no top at all, but at SEMA it was sporting this Bestop Bikini top. Specially made by our engineers to fit the slanted windshield and custom roll bar, and to keep the fast minimal look of this cool show car.

SEMA Video

We’re all back from SEMA, and we had a great time. I’ll make several posts sharing our stuff from the show, and I’ll throw in some of the neat other things we saw.

Here’s the first post. We had a private Product Showcase for invited guests, and it was a blast. If you were there, thanks for attending! Here’s the video we were showing on the huge screens.

Snapshot of the room:

And here’s the video:

It’s Your Chance to Win a Custom 2010 Jeep Wrangler

Bestop has teamed up with 4 Wheel Drive Hardware to bring you the 4WD Jeep Giveaway contest, your chance to win a custom-built 2010 Jeep Wrangler. The contest kicked off today and will last a total of 10 months. The only way to enter is to vote for your favorite Jeep products each month at: http://www.4WDJeepGiveaway.com.

There will be a new category each month for you to vote on and build up the Jeep. For example, in November you can vote on 1 of 3 door options to go with the Bestop Trektop that will be installed on the Jeep. Every time you vote, you’re entered for a chance to win the Jeep. You can vote once a month, for a total of 10 possible entries by the time the contest ends on August 31, 2010.

At that time, one winner will be randomly selected from all of the entries and he or she will get to drive off with a brand new, custom 2010 Jeep Wrangler. To be eligible to win, you must be 18 years or older and include a valid email address.

As an added bonus, each time you vote you’ll receive a coupon code in your inbox for a discount on your next Jeep parts purchase at http://www.4WD.com.

Check out a video of the stock Jeep here: http://www.youtube.com/watch?v=GkA5lBM3Q_o. It’ll be amazing to see the difference once all the custom parts are installed, and 4WD will be filming its transformation the whole way through so check back often for the latest video updates and your next chance to vote.