BESTOP PREMIUM ACCESSORIES GROUP (BPAG) ANNOUNCES PARTNERSHIP WITH JEEP JAMBOREE US
BPAG joins forces with Jeep Jamboree USA to bring four-wheel-drive adventures nationwide
Bestop® Premium Accessories Group (BPAG) announced today its major collaboration and sponsorship agreement with Jeep Jamboree USA (JJUSA). JJUSA is the premier Jeep event in the country, giving Jeep 4x4 owners of every expertise level the chance to experience a first-class off-roading adventure. The partnership includes all brands within the Bestop Premium Accessories Group: Bestop®, Baja Designs, Tuffy Security Products, PRP seats and Speedstrap.
Bestop®, the world’s leading manufacturer of premium Jeep® soft tops, has been named the exclusive soft top of JJUSA. Bestop® will have a high level of activation at all the events, engaging directly with the Jeep Jamboree participants. Bestop® is looking forward to educating the off-road enthusiasts on Jeep® accessories and helping to enjoy the open-air freedom that only a soft top can provide.
Baja Designs, known as the “Scientists of Lighting,” is the exclusive LED Lighting provider of JJUSA. Baja Designs will be physically present at select regional events, as well as represented by BPAG throughout the course of JJUSA.
BPAG is also proud to announce that all of their brands will be on display at JJUSA’s Outdoor Garage, including Tuffy Security Products, PRP Seats and Speedstrap. The Jamboree Outdoor Garage serves as a registration hub, as well as an outlet for Jamboree participants to get educated on the event sponsors. The interactive space allows guests to communicate with sponsors and trail guides, have soft drinks and snacks, or simply hang out with other off-road enthusiasts.
“Jeep Jamboree USA (JJUSA) is a first-class organization offering a bucket-list off-road experience and Bestop Premium Accessories Group is fired up to announce our partnership with JJUSA,” says Bestop CEO John Larson. “Being able to immerse ourselves with our customers on the trail will help inspire us to design must-have products for authentic Jeepers.”
Jeep Jamboree USA (JJUSA) is an off-road adventure company bringing two- and three-day, family-oriented four-wheel-drive adventures to Jeepers everywhere. From novice to expertise, Jeep owners of all levels are welcome to participate as long as their vehicle is equipped with a 4-LO transfer case. In 2019, JJUSA will host more than 35 4x4 trips nationwide. JJUSA was formed in 1953 by Mark A. Smith and continues to grow and unite Jeep lovers all over the country.