Privacy Policy


We prepared this Privacy Policy to describe our practices regarding the information we collect from users of our website, located at, and use of our related services, including without limitation our web and mobile applications.  By submitting information through our website or through our related services, you agree to the terms of this Privacy Policy and you expressly consent to the processing of your information in accordance with this Privacy Policy.  We take your privacy seriously and we want you to know how we collect, use, share and protect your information.

This Privacy Policy applies to, Bestop and any of its affiliated entities ("Bestop") and information or pages found therein. Our Terms of Use govern this Privacy Policy.


We collect customer information in an effort to improve your shopping experience and to communicate with you about our products, services, contests, and promotions, and that we believe is necessary to administer our business.  We, and our third party partners, collect information such as your name, email address, mailing address, and phone and credit card numbers that you provide when you begin the checkout process by entering your email address, place an order, join our mailing list, register with us or participate in a contest, promotion or survey. We also may collect information that we deem necessary to maintain and administer your account with Bestop. We also maintain a record of your product interests and your purchases online or in our retail store location. We may also collect information you give us about other people, such as the name and address of a gift recipient, or the name and contact info of a third party to receive any of our products or services. We may also collect information we receive about you from other sources, including third parties that help us update, expand and analyze our records and identify new customers. When you post your name, photos, reviews, questions, comments or any other materials or content to our site or service, the information contained in your posting will be used by us, be stored on our servers and other users may be able to see it.  We may also receive information about you from third party marketing firms.


To make our website and related services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.  We also use Cookies (as defined below) and navigational data to gather information regarding the date and time and duration of your visit and the solutions and information for which you searched and which you viewed.  This information includes, without limitation, characters you type, your search and browsing history, articles and links you click, and pages you view.  Like most Internet services, we automatically gather this information and store it in log files each time you visit our website or access your account on our network.  “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a web site.  We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our website.  Persistent Cookies can be removed by following Internet browser help file directions.  If you choose to disable Cookies, some areas of our website or service may not work properly.  We may also collect precise location information in order to enhance your use of the services. We use Google Analytics on our site. Google Analytics is a web analytics service provided by Google. Google Analytics uses cookies to collect anonymous traffic data to help use analyze how users use the website. The information generated by a cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the site, compiling reports on site activity for us and providing other services relating to site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes described in this Privacy Policy. Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out of certain pieces by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

We do not respond to browser-based "do not track" signals. However, some third party sites who push content to our site do keep track of your browsing activities over time and across different websites when they serve you content, which enables them to tailor what they present to you.

During some visits, we may use software tools, to measure and collect session information, including page response times, download errors, time spent on certain pages, page interaction information, and methods used to browse away from the page.

In addition, we may use a service that collects data remotely by using so-called "pixel tags" "web beacons" clear GIFs" or similar means (collectively "Pixel Tags") embedded in the website’s content. A Pixel Tag is an electronic image, often a single pixel (1 x 1) that is ordinarily not visible to website visitors and may be associated with cookies on the visitors’ hard drives. This information is anonymous data.[1]


Bestop uses your information for research and marketing purposes; to facilitate the creation of and secure your account on our network; identify you as a user in our system; provide improved administration of our website and services; improve the quality of experience when you interact with our website and services; send you administrative e-mail notifications; respond to your inquiries related to employment opportunities or other requests; send promotional communications; send upgrades and special offers related to our services and for other marketing purposes of Bestop or our third party companies; make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback.  We use customer information to provide accurate services and to advise our valued customers of promotions that may be of interest to them.

We may share your information with third parties to perform services on our behalf such as: fulfilling orders, delivering packages, sending Bestop marketing materials, fulfilling subscription services, conducting research and analysis, handling and processing credit card payments. We may disclose your information to trusted third parties whom we engage to process your information for us. We may disclose information with other companies and organizations for fraud and credit risk purposes. We may disclose your information to third parties with regard to the analysis and support of your use of the website. We may be required to share information in response to a regulation, court order or subpoena or discovery request. We may also share information to respond to a government request or when we believe disclosure is necessary or appropriate to protect the rights, property or safety of Bestop, our customers, or others; to prevent harm or loss; or in connection with an investigation of suspected or actual unlawful activity.  We may also share your information with a manufacturer or its designee in connection with any service, purchase, or warranty related questions.

We may also share personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.

We may create anonymous data records from information by excluding information (such as your name) that makes the data personally identifiable to you.  We use this anonymous data in many ways, including to analyze request and usage patterns so that we may enhance the content of our services and improve site navigation. Bestop reserves the right to use and disclose anonymous data to third party companies for any purpose in its discretion.

We may enter into agreements with third party companies. A third party company may want access to information that we collect from you (including without limitation your email address for marketing purposes) and we may share, license, trade, or sell such information with a third party.


Please be aware that this website may contain links to other sites that will not follow the same Privacy Policy as Bestop. Clicking on an advertisement or on links or other elements on the website may take you to an entirely different website. These websites may send their own cookies to you and may collect data and make use of that data in ways that Bestop would not. Once you have left this website, this Privacy Policy will no longer apply to any personal information or any other data collected from or provided by you. You should review the applicable privacy policy to determine how that other website will handle such data.


While we strive to protect your personal information, we cannot ensure or warrant the security of any personal information you transmit to us. Any such transmission is done at your own risk.  Bestop takes reasonable security precautions to secure the personal information that you choose to provide us against loss, misuse, alteration or unauthorized access of such information. Unfortunately, no transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Bestop to intercept or access transmissions or private communications unlawfully.


By using this website you agree to respond truthfully and accurately about your age. Children under the age of 13 years are expressly prohibited from using the website, or submitting or providing any personal information on the website.


A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes.  In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal data was disclosed in the preceding calendar year, as well as a list of the categories of personal data that were disclosed.  California Customers may request further information about our compliance with this law by e-mailing or mailing us at: Bestop, Inc. 333 Centennial Parkway, Suite B, Louisville, CO 80027, United States.  Please note that we are required to respond to one request per California Customer each year, and we are not required to respond to requests made by means other than through this e-mail address.


Your information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of information may be less stringent than the laws in your country.


This Privacy Policy is subject to occasional revision, and if we make any substantial changes in the way we use your information, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our website or on our service.  Any material changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our site or on our service.  These changes will be effective immediately for new users of our website or services.  Please note that at all times you are responsible for updating your information to provide us with your most current e-mail address. In any event, changes to this Privacy Policy may affect our use of information that you provided us prior to our notification to you of the changes.  If you do not wish to permit changes in our use of your information, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us.  Continued use of our website, or services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.


If you have any questions or concerns about this Privacy Policy, please contact us directly and direct your inquiries to our Customer Service Department at:

Bestop, Inc. 
333 Centennial Parkway, Suite B
Louisville, CO 80027
Or by email at

You may choose to stop receiving marketing or promotional emails, direct mail, phone and mobile marketing communications, update and correct your personal information, cancel your account or request that we no longer use your personal information to provide you services. To accomplish any of the requests, please contact us at the contact information given above and ask for our Customer Service department.

We will do our best to address your concerns.  If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation.  If you and Bestop are unable to reach a resolution to the dispute, you and Bestop will settle the dispute exclusively under the rules of the American Arbitration Association ( as set forth in the Terms of Use.